Museum Artifact: Chicago Mail Order Shoe Horn, c. 1930s
Made By: Chicago Mail Order Co., S. Indiana Ave & E. 26th St., Chicago, IL [Near South Side]
Following on the heels of their Chicago neighbors Montgomery Ward and Sears Roebuck (pun intended considering the item on display here), the Chicago Mail Order Co. enjoyed a lengthy run of success of its own from the turn of the century well into the 1970s–although much of that was accomplished under its second name, Aldens. The concept of browsing a massive inventory of clothes and home goods and having said fashions delivered straight to your door via your friendly neighborhood mailman–this was quite novel. And though our medium may have evolved, it’s hard to say 21st century folks aren’t equally in love with this same ludicruously convenient arrangement.
During its early years, the Chicago Mail Order Company was headquartered at S. Indiana Ave and E. 26th Street, near the current home of Mercy Hospital. For its post-war rebirth as Aldens, the company took over a giant new warehouse space at 5000 W. Roosevelt Rd., and also moved beyond its mail order comfort zone to open a series of department stores.
Like virtually all the merchandising bigshots of their time, though, Aldens eventually failed to keep up with the shopping mall era, and the company folded in the early 1980s.
Fortunately, the Chicago Mail Order Co. portion of Aldens’ history is preserved in a pretty flattering way, thanks to the colorful catalogs that survived a century in various grandmothers’ guest bathrooms. There are also shoe horns like this one, which were likely given away, rather than sold, as a smart form early 20th century, portable self-promotion. Every time some flapper slipped off her moccasins, she’d be subconsciousluy reminded that more fine footwear awaited her in the pages of the Chicago Mail Order Company’s catalog.
“Your order shipped immediately, or your money back at once!”
And finally, some nightmare fuel…
10 thoughts on “Chicago Mail Order Co., est. 1889”
I have a last supper tapestry from the old Chicago mail order company. How would I find out more information about this?
I have wooden wire brush (4” wide) that is ink stamped ‘Style Queen” Coats, Chicago Mail Order Company. Can anyone here tell me what it was made for? The wire bristles are about an inch & 1/4 long. Thanks for any/all help!
I have a working standard sewing machine and the stainless steel scissors that came with it.
Great grandma used to sew on it until her death in 1970’s
Since I will soon be 80 and don’t want it put in the trash. Is there any market for them. Can provide pictures.
I don’t know when or how I got them but I have a pair of scissors that I have had as long as I can remember, and I can remember a lot. I know I had them when I graduated from high school in 1939. I will be 100 on July 4, 2022, and the good Lord has let me maintain my mental faculty. On one of the blades there is stamped “CHICAGO MAIL ORDER CO”, then in smaller print “Eversharp FORGED STEEL”. The handles are highly decorated and look like they were at one time gold colored. My daughter just had them sharpened and they work like new.
I just found a shoehorn from Chicago Mail order Co. and one from National Bellas Hess, New York City, and Kansas City, Missouri, while cleaning out my parents home. Would anyone want them?
My father listed the Chicago Mail Order Co as his employer on his draft card dated 1941. He worked at 511 S Paulina.
Thank you. I came here looking for information about this company. I recently found a pre-printed envelope addressed to the Chicago Mail Order Co. showing the address as 511 S. Paulina St. Based on the art deco design of the envelope, my guess is that it is from the 1930’s.
We have a shoe horn also. A wighey chewing gum letter to me as a baby when I was born I am now 81 years old with the letter was a stick of gum for the new baby
In a cigar box of my great aunt’s keepsakes, I found a very informative 1933 booklet titled “Dressmaking At Home.”
It was a freebie by mail from the Chicago Mail-order Company, to gently promote their yard-goods fabrics and notions.
I find it still very helpful for learning how to do good seams and fine handworked details and mending.
I’ll be scanning it to upload on Archive.org, as I feel it will be of interest to sewists and fashion history buffs.
I just found one of these shoe horns in my mother’s things. What is it’s value? Or is it merely a sentimental piece?