Museum Artifact: Bally Mechanical Slot Machine Reel, c. 1930s
Made By: Bally MFG Co., 2640 W. Belmont Ave., Chicago, IL
Bally is one of the most recognizable and yet seemingly untethered brand names in America. It’s been associated—depending on your age and demographic—with arcade video games, casinos, rollercoaster theme parks, fitness club chains, and, starting in 2021, a stable of regional TV sports networks.